This is a show ad from Nike displaying their Nike Air Max shoes. The shoes are placed to look like lungs. This is done for two reasons. The first reason is that Nike is implying that the shoes are essential for your success in life just as lungs are essential for success in life, they both keep you alive. This is reiterated by the name of the ad which is, “They Keep You Alive” where again the parallels of lungs and the Nike Air Max both essential to life are made again.
The design of the ad is very simple with very little color being used. The lighter shades of the shoes and lungs with the contrast of the dark background draw your focus to the shoes and the Nike Air Max logo.