A few years ago the Hellenic Association of Blood Donors made this creative ad/campaign that they titled “Spidey.” I was drawn to this advertisement due to its friendly and light way to inspire people to donate their blood. The use of the superhero lightens up a heavy topic not only in the eyes of adults (that were once kids who idolized super humans) but for young children who may be more fearful of such a task. The mute colored background allows the main focus of the ad (Spiderman and blood) in red to stand out. Lastly, the statement at the top of the ad reads, “You can be someone’s superhero!” I love this addition to the ad and wish it were larger… it is heartwarming and inspiring and would most definitely encourage more people to go out and donate.